Before thinking about communication, we want to know more about the product and/or service, market, and consumers and users.
With that information, we can make a strategy for all the elements thinking in the long term.
Marketing strategy helps to get better communication and, the most important, helps to reach the goals we set.
We search for a common soul, style, basic concept common to all the communication pieces. This central element comes from the marketing strategy and will bust the logo, stationery, web site or app for wearables.
Web sites, applications for phones, tablets, watch, tv, and a social media strategy. This can only be achieved with a unified marketing and communication strategy.