https://www.mig-marketing.com/blog/ Blog about marketing and new tech en Marketing and Technology Narcis Mirandes. All rights reserved https://www.mig-marketing.com/blog/ https://www.mig-marketing.com/externs/img/social/rss.png https://www.mig-marketing.com/blog/vision-pro-marketing https://www.mig-marketing.com/blog/vision-pro-marketing Apple Vision Pro is a new product created by Apple. It allows users to see and interact with digital content as if it were part of the real world. It responds to eye movements, hand gestures, and voice commands. Thu, 14 Mar 2024 12:00:00 GMT https://www.mig-marketing.com/blog/macbook-pro-color-marketing https://www.mig-marketing.com/blog/macbook-pro-color-marketing Apple launched a new laptop in November 2023. The basic design stayed the same, but they updated it with a new processor, the M3, making the computer more powerful. They also introduced a new color, a dark gray, close to black, exclusive to some models targeting professionals. Thu, 21 Dec 2023 12:00:00 GMT https://www.mig-marketing.com/blog/pro-ram-marketing https://www.mig-marketing.com/blog/pro-ram-marketing How a computer company presents the default characteristics is a decisive marketing decision. It guides the consumer, it helps him to choose the right product for their needs. Thu, 16 Nov 2023 12:00:00 GMT https://www.mig-marketing.com/blog/apple-books https://www.mig-marketing.com/blog/apple-books I love Apple. I try to read all the books that are somewhat related. Here are the ones that I like more. They helped me to learn things about technology, marketing and brand. Fri, 12 Aug 2022 12:00:00 GMT https://www.mig-marketing.com/blog/metaverse https://www.mig-marketing.com/blog/metaverse Some terms like Metaverse and Web3 work like brands. They encapsulate complex ideas in one word. It helps to communicate faster. It also promotes those concepts. Fri, 11 Feb 2022 12:00:00 GMT https://www.mig-marketing.com/blog/imac-21 https://www.mig-marketing.com/blog/imac-21 I do not love the iMac with bright colors. I think they look childish. It would be nice to have one of those for some weeks but not for some years. Probably I am not the target audience. Perhaps they are ok for the bedroom of some kid or a fashion store. Thu, 16 Nov 2023 12:00:00 GMT https://www.mig-marketing.com/blog/brand-levels https://www.mig-marketing.com/blog/brand-levels There are different ways to perceive brands: 1- UNDERSTAND a brand’s characteristics in a rational way. 2- EXPERIENCE all the things around the brand and all the relationships between it. 3- FEEL the emotional connection between the human, the characteristics of the product and everything around it. No one has discussed the third element, which I think is the most relevant one for decision making. Thu, 07 Nov 2019 12:00:00 GMT https://www.mig-marketing.com/blog/power-storage https://www.mig-marketing.com/blog/power-storage The evolution of many innovations depends on power storage. Phones, tablets, laptops, cars, electricity at home and in companies. The improvement of the technologies in power storage could have a dramatic positive effect in many fields. It could make energy cheaper and eventually free. Thu, 10 Oct 2019 12:00:00 GMT https://www.mig-marketing.com/blog/remember-ad https://www.mig-marketing.com/blog/remember-ad If we ask people to draw any logo from memory, most of them will have problems. I have also seen a lot of studies where the consumers do not remember most tv spots or cannot marry each story with their brand. We could apply that to any form of communication: logos and ads but also packaging, jingles, you name it. Does this mean that marketing and communication are not useful? What are marketers making wrong? Thu, 05 Sep 2019 12:00:00 GMT https://www.mig-marketing.com/blog/twitter-improve https://www.mig-marketing.com/blog/twitter-improve Twitter could be a good media platform for companies to reach people, but it still has a lot of problems and limitations. Here I will talk about what Twitter could do to improve and be a better channel to place ads. Thu, 11 Jul 2019 12:00:00 GMT https://www.mig-marketing.com/blog/amazon-nike https://www.mig-marketing.com/blog/amazon-nike Nike will start selling on Amazon. They will have a section with their brand. It represents a big step for Amazon to control the "fashion" distribution. It also relates to the movements of Amazon in the food sector. Amazon recently bought Whole Foods stores. The dominance of the distribution channel for only one player can have grave consequences for all of us as users, and also for small companies. Thu, 04 Jul 2019 12:00:00 GMT https://www.mig-marketing.com/blog/distribution-tech https://www.mig-marketing.com/blog/distribution-tech Technology is rapidly transforming distribution. Amazon revolutionized online shopping and is now exploring physical stores. Many companies are similarly leveraging technology to improve the consumer experience. Thu, 10 Apr 2025 12:00:00 GMT https://www.mig-marketing.com/blog/ambient-computing https://www.mig-marketing.com/blog/ambient-computing Walt Mossberg explained that ambient computing is "the transformation of the environment all around us with intelligence and capabilities that don't seem to be there at all."With ambient computing the user can interact with the computer without worrying where it is. We could ask what we need with our voices, a keyboard, or a pencil. The device that processes that information could be anywhere in the environment. In the building where we are, in the clothes we wear, or in a remote server we connect to with a new kind of wifi. Thu, 30 May 2019 12:00:00 GMT https://www.mig-marketing.com/blog/tech-jobs https://www.mig-marketing.com/blog/tech-jobs New tech destroys jobs. What can we do about it? Some experts say that technology will also create new jobs. The product that suffers the innovation gets cheaper, so the consumption increases and companies need more people to satisfy the demand. In the end, the new technology creates more occupations than it destroys. There is also another factor that no one comments on... Thu, 23 May 2019 12:00:00 GMT https://www.mig-marketing.com/blog/iphone-x-marketing https://www.mig-marketing.com/blog/iphone-x-marketing In 2017, Apple launched the iPhone X with minimal bezels and face recognition and the iPhone 8 with some internal innovations but a similar design to the previous year. If they can do an innovative product like the X, why do they even bother to create the 8 with that big old frame? There are technical reasons—with the iPhone X, they introduce new technologies that are hard to make on a large scale. There are also marketing and strategic factors. Apple segmented the market into two groups that have different reactions to innovations. Thu, 16 May 2019 12:00:00 GMT https://www.mig-marketing.com/blog/essential-phone https://www.mig-marketing.com/blog/essential-phone Andy Rubin, the father of Android, has launched a new phone. It has some technical features that make it unique. It stands out among a sea of me-too Androids. What I find most intriguing is the marketing behind its release: what's the strategy and the positioning in the market? Why does it have no brand? Thu, 09 May 2019 12:00:00 GMT https://www.mig-marketing.com/blog/touch-id https://www.mig-marketing.com/blog/touch-id I see many people speculating if the new iPhone will have Touch ID or not. I don’t think it matters. The central point is having the phone recognize the user in a reliable and fast way. Thu, 20 Jul 2017 12:00:00 GMT https://www.mig-marketing.com/blog/forstall-shirt https://www.mig-marketing.com/blog/forstall-shirt It's been many years without any sign of Scott Forstall. He was one of the vice-presidents of Apple when they launched the iPad and iPhone. He left Apple in 2012. In June 2017, he accepted a public interview. He wears a very special shirt. Thu, 25 Apr 2019 12:00:00 GMT https://www.mig-marketing.com/blog/forstall https://www.mig-marketing.com/blog/forstall Scott Forstall appeared publicly after many years. It was the first time he accepted an interview since he left Apple in October 2012. It was an interesting conversation during which we could hear his point of view about the creation of the iPhone and the iPad. Thu, 11 Apr 2019 12:00:00 GMT https://www.mig-marketing.com/blog/fewer-computers https://www.mig-marketing.com/blog/fewer-computers I only want to have three computers. Two would be even better. Desktop computer, laptop, tablet, mini tablet, smartphone. There are too many devices. It is expensive to have everything, but it is also hard to keep them updated. Thu, 04 Apr 2019 12:00:00 GMT https://www.mig-marketing.com/blog/no-smartphone https://www.mig-marketing.com/blog/no-smartphone I have no smartphone, in fact, I do not want a phone. At the same time, I love technology. I like it so much that I professionally develop apps for phones. Marketing and new technologies are not only my job, but they are also my passion. Thu, 28 Mar 2019 12:00:00 GMT https://www.mig-marketing.com/blog/customer-needs https://www.mig-marketing.com/blog/customer-needs To satisfy customer needs what works best is to solve a big problem for a small group of people. The best products and services, the most useful, focus first on small segments. With that specialization, they can solve problems that are relevant. Small companies can help a few a lot. They can make a significant impact. That is an advantage over multinational corporations. Thu, 21 Mar 2019 12:00:00 GMT https://www.mig-marketing.com/blog/external-monitor https://www.mig-marketing.com/blog/external-monitor An external monitor could be essential for a laptop. Many products in the market pay attention to the resolution. But no one seems to prioritize the industrial design and the brand. MacBook consumers have a particular sensibility for those elements. There is a need in the market that no one tries to satisfy. Thu, 06 Jun 2019 12:00:00 GMT https://www.mig-marketing.com/blog/pro https://www.mig-marketing.com/blog/pro Apple has a line of products with the word "Pro" at the end of the name. Examples include Mac Pro, MacBook Pro, and iPad Pro. They are the most powerful and expensive in their category. The term has also become a way to designate a type of Apple user. Perhaps it is more generic, a tech user. But, what exactly is a Pro? Thu, 07 Mar 2019 12:00:00 GMT https://www.mig-marketing.com/blog/future-keyboards https://www.mig-marketing.com/blog/future-keyboards In the previous posts, I talked about the future of computers. I pointed out the marketing strategies that are on the table both for the short-term and mid-term duration. Today, I will talk about the future of the keyboard and the mouse as they play a significant role in the future of computers. Thu, 21 Feb 2019 12:00:00 GMT https://www.mig-marketing.com/blog/future-macbook https://www.mig-marketing.com/blog/future-macbook Thin, light and with a Touch Bar that substitutes the function keys. That is what you hear about the MacBook Pro 2016. It is the Apple laptop for professionals. Thin, light Touch Bar are marketing distractions. I think Apple focuses the attention in the wrong place. For a professional, none of those things can solve any of their main problems. The other technical features have a second place in the communications. That gives the image that the MacBook Pro is not Pro. Thu, 14 Feb 2019 12:00:00 GMT https://www.mig-marketing.com/blog/future-infographic https://www.mig-marketing.com/blog/future-infographic The future of computers in a simple imfographic Thu, 07 Feb 2019 12:00:00 GMT https://www.mig-marketing.com/blog/future-computers-2 https://www.mig-marketing.com/blog/future-computers-2 I think the future of computers and its marketing strategies have three big chapters. touch, cloud and virtual reality. Thu, 31 Jan 2019 12:00:00 GMT https://www.mig-marketing.com/blog/future-computers https://www.mig-marketing.com/blog/future-computers Computers with touch screens or more powerful tablets? Microsoft sees the future of computers with the touchscreen. Apple thinks the iPad is the future of computers. They both make technology evolve from two different starting points. They also represent two marketing strategies. Thu, 24 Jan 2019 12:00:00 GMT https://www.mig-marketing.com/blog/voice-assistant-graphic https://www.mig-marketing.com/blog/voice-assistant-graphic All the big players in the tech world are developing technologies to recognize the voice. There are significant differences in the marketing strategy. Thu, 10 Jan 2019 12:00:00 GMT https://www.mig-marketing.com/blog/amazon-assistant https://www.mig-marketing.com/blog/amazon-assistant Amazon has an ecosystem of devices and technologies designed to give information. The user can activate it only with the voice. The Amazon Assistant has different Brands: Echo, Echo Dot, Tap, and Alexa. The role of each one is precise. The technology is impressive; the business structure is well-organized. But, the marketing is confusing. Thu, 10 Jan 2019 12:00:00 GMT https://www.mig-marketing.com/blog/voice-assistant https://www.mig-marketing.com/blog/voice-assistant There are new technologies that let us have information using only our voice. All the big players in the tech world have its system. Siri, Cortana, Alexa, Google. Here I will talk about the marketing differences, and the strategy in each case. Thu, 03 Jan 2019 12:00:00 GMT https://www.mig-marketing.com/blog/copy-3 https://www.mig-marketing.com/blog/copy-3 Most of the big and growing companies copy each other's technology. It is an imperfection of the system, and we are all trapped there. What is harder to understand is when they try to emulate the design, the tone, the style. That is like stealing the soul of a brand. Thu, 20 Dec 2018 12:00:00 GMT https://www.mig-marketing.com/blog/copy-2 https://www.mig-marketing.com/blog/copy-2 We see a lot of new technologies that are reactionary. Each company makes their version of what the other has already done. They need to develop that technology to compete at the same level. Thu, 13 Dec 2018 12:00:00 GMT https://www.mig-marketing.com/blog/copy-1 https://www.mig-marketing.com/blog/copy-1 When companies are big and growing everybody copies everybody. Products from different brands become similar. Thu, 06 Dec 2018 12:00:00 GMT https://www.mig-marketing.com/blog/grow-2 https://www.mig-marketing.com/blog/grow-2 In a previous post, I explained why a lot of companies want to grow. It has benefits for investors, shareholders, executives and even workers. But, is it good for customers and, more importantly, for us as a collective? What are the repercussions for innovation? Thu, 29 Nov 2018 12:00:00 GMT https://www.mig-marketing.com/blog/grow-1 https://www.mig-marketing.com/blog/grow-1 Being small is good. It has many advantages for the firm and many benefits for society. But I always hear talk about ways to grow. I think we should make a step back and consider why do you want growth? Is it good for everybody? Thu, 15 Nov 2018 12:00:00 GMT https://www.mig-marketing.com/blog/tesla-brand-2 https://www.mig-marketing.com/blog/tesla-brand-2 In this post, I will talk about the intangible things that conform Tesla brand: the mission, the environment, and the founder. It is the continuation of: Tesla Brand 1. There you can read more about the role of the technology, the physical features and the logo in the brand. You can read each post independently. Thu, 08 Nov 2018 12:00:00 GMT https://www.mig-marketing.com/blog/tesla-brand-1 https://www.mig-marketing.com/blog/tesla-brand-1 The brand is the group of elements that distinguishes a product from another. Everybody thinks about the physical characteristics and the graphic. But many other elements build a brand. In Tesla, the mission of the company and the personality of the founder have a significant role. We all can learn from that brand, things that we can apply to smaller firms. Thu, 02 Aug 2018 12:00:00 GMT https://www.mig-marketing.com/blog/brand-innovate https://www.mig-marketing.com/blog/brand-innovate In mature markets where technology is not decisive, marketing and brand creation are crucial for innovation. The first step is to group consumers and users in a different way. Thu, 26 Jul 2018 12:00:00 GMT https://www.mig-marketing.com/blog/marketing-innovate https://www.mig-marketing.com/blog/marketing-innovate We usually think that to innovate we must be in a new market that has a direct relation with new technologies. But in mature markets, where technology is not the nuclear activity, it is also possible to innovate. Thu, 27 Apr 2017 12:00:00 GMT https://www.mig-marketing.com/blog/apple-brands https://www.mig-marketing.com/blog/apple-brands The graphic representation of the products in Apple is uncommon. I am referring to iMac, MacBook, iPod, iPhone, iPad. They are some of the most powerful brands in the world, but their graphic is "soft." The do not have color; they do not have a strong personality, they are close to plain text. Thu, 28 Jun 2018 12:00:00 GMT https://www.mig-marketing.com/blog/renew-brand https://www.mig-marketing.com/blog/renew-brand Apple has a graphic representation of recycling that I think it is relevant. When it appeared, there was no official presentation. Nobody commented it. Now still, it goes unnoticed. Thu, 21 Jun 2018 12:00:00 GMT https://www.mig-marketing.com/blog/new-marketing https://www.mig-marketing.com/blog/new-marketing They are innovative, funny, young, informal, joyful and... old, very old brands. We can apply these concepts to different products and services. Just a few and in exceptional circumstances were able to keep an old fashioned product and give it a new life. Some old brands can use new marketing. Thu, 14 Jun 2018 12:00:00 GMT https://www.mig-marketing.com/blog/daisy-apple https://www.mig-marketing.com/blog/daisy-apple On March 21, 2016, Apple presented Liam, a robot that helped to recycle iPhones. In April 2018 they substitute it for a similar robot called Daisy. It disassembles the pieces of returned and damaged iPhones. Apple designed a machine to dismantle other Apple machines. Liam and Daisy are an impressive technology. It is also a significant step to helping the environment by recycling phones. But, more important than that, it is an example of well-planned marketing. Thu, 31 May 2018 12:00:00 GMT https://www.mig-marketing.com/blog/brand-no https://www.mig-marketing.com/blog/brand-no Technology defines the product and its characteristics. But we forget that what is more relevant for the user is how he or she lives the relation with that product or service. Features and technology are not an end but a mean. What is important is how the consumer feels when he or she is with our product. Thu, 17 May 2018 12:00:00 GMT https://www.mig-marketing.com/blog/facebook-ads https://www.mig-marketing.com/blog/facebook-ads Facebook ads are useful for Facebook. They are beneficial for small firms too. At least in the short term and some circumstances. But nobody talks about if they are good for the users. Click here to see an infographic with an explanation about the subject. Thu, 10 May 2018 12:00:00 GMT https://www.mig-marketing.com/blog/brand-experience https://www.mig-marketing.com/blog/brand-experience The user needs to feel. There is no time to understand nor reason. The consumer does not spend a lot of time thinking about our product. He usually does not analyze advantages and disadvantages in a cold way. Sensations are what make the difference. Thu, 26 Apr 2018 12:00:00 GMT https://www.mig-marketing.com/blog/online-traditional https://www.mig-marketing.com/blog/online-traditional Online advertising has a lot of advantages over traditional advertising. It can reach small groups of people at a low cost. That makes it a useful tool for small firms. But it has a lot of limitations too. It has to evolve to make it engaging and helpful to the end user. Click here to see an infographic I designed that could help to have a global vision of the subject. Thu, 19 Apr 2018 12:00:00 GMT https://www.mig-marketing.com/blog/online-advertising https://www.mig-marketing.com/blog/online-advertising I love advertising. TV spots that only have 30 seconds, a page in a magazine, the homepage of a website, a beautiful app on my phone. Sometimes they make me smile, think, move me, I can dream of new possibilities. But online advertising is not attractive for consumers. Thu, 12 Apr 2018 12:00:00 GMT https://www.mig-marketing.com/blog/entertain https://www.mig-marketing.com/blog/entertain Marketing uses entertainment as a tool. Mixing communication and entertainment is one of the new trends in marketing. New technologies give us access to more information. All the products need differentiation, to be heard among the crowd. Talking about features and benefits is not enough. Now it is necessary to convey feelings and emotions, and entertainment is a good way to do that. Thu, 29 Mar 2018 12:00:00 GMT https://www.mig-marketing.com/blog/brand-communicate https://www.mig-marketing.com/blog/brand-communicate Often, we communicate what we feel, both with words and gestures. When you love someone, you think good things about that person. You think that what they say is interesting. Perhaps, you might not agree sometimes, but you like the way they say it or the reasoning behind it. You think, for instance, that she has a big nose but even that is nice, or it is ok this way. And if you feel all those things, your words, but also, and your silences and gestures will reveal it. Thu, 22 Mar 2018 12:00:00 GMT https://www.mig-marketing.com/blog/love-brand https://www.mig-marketing.com/blog/love-brand There are some products that we buy for rational reasons. We are looking for some features at a reasonable price. They are not very important to us; we just want them to work and, from that point, we look at the lowest possible price. In those cases, the differences are not relevant, since they all are quite similar. We can consider in that category, generic brands or many of the things that companies buy. Thu, 15 Mar 2018 12:00:00 GMT https://www.mig-marketing.com/blog/communication-plan https://www.mig-marketing.com/blog/communication-plan In business communication, people focus their attention primarily on texts and designs: texts that make conversions or subscriptions; designs that are spectacular and make people share in social media. But today I will talk about what is beyond copy and image, in fact, what you remember when you forget the form and even the content. Thu, 22 Feb 2018 12:00:00 GMT https://www.mig-marketing.com/blog/rebranding https://www.mig-marketing.com/blog/rebranding When the company decides that it's time to redesign the logo, concepts like innovation are very present. The firm quite frequently asks for concepts like avantgarde, innovation, technology. Thu, 15 Feb 2018 12:00:00 GMT https://www.mig-marketing.com/blog/without-brand https://www.mig-marketing.com/blog/without-brand Brand building is a process for everybody. The generic brand needs to live under the protection of another brand. If your brand is generic, it just means that someone else has the control. If you want to evolve, improve and drive that process, you need to create your brand. Thu, 08 Feb 2018 12:00:00 GMT https://www.mig-marketing.com/blog/3d-touch https://www.mig-marketing.com/blog/3d-touch 3D Touch is a technology that lets the user perceive different levels of pressure on a screen. 3D Touch is also a brand. The marketing makes possible to condense and communicate a complex technology. But 3D Touch meaning is in construction. Thu, 01 Feb 2018 12:00:00 GMT https://www.mig-marketing.com/blog/marketing-communication https://www.mig-marketing.com/blog/marketing-communication Lets talk about marketing, its most innovative and avant-garde aspects and the impact of new technologies in this field Thu, 21 Nov 2019 12:00:00 GMT