These are the posts of this blog that are related to brand creation:
Brand building process
Generic vs brand
Brand building is a process for everybody. The generic brand needs to live under the protection of another brand. If your brand is generic, it just means that someone else has the control. If you want to evolve, improve and drive that process, you need to create your brand.
Marketing, concept and design to create a brand
Rebranding studies the best way to make a brand evolve. The process encompasses the name, the design and what is around. Marketing and concept are the hidden part but perhaps the most important. The aim of rebranding is to reflect better the actual situation of the company or product.